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When to say "no" to potential investors

November 19, 2022

Imagine your startup team gets an offer for investment. Hooray! But the offer requires you submit lots of extra information about your company that other investors aren't asking for. Or a requirement for special terms and treatment. Or a requirement that you raise a bunch more money first before their check triggers.

There's been a lot said on how to get investment for your startup. (I wrote  Fundraising tips for carbon removal startups" awhile back)

This time, I wanted to specifically write about when it's valuable to say "no" to potential investors. This is based on my experience over the last year working with 59 startups through the AirMiners accelerator, talking to early teams in the AirMiners community, and my own personal experience fundraising. (video here, 5 min)

Have you ever needed to say "no" to a deal you really wanted to say "yes" to? What did you learn? Hit reply!


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