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The gift of carbon removal

November 11, 2022

Carbon removal is important business. But trying too hard can get in the way, too. Instead, working on cool, fun, wierd ideas, rather than "important" ones can lead to new breakthroughs. I’m a big fan of Paul Graham's essay that relates to this, Organic Startup Ideas.

Here's my favorite excerpt:

“Just as trying to think up startup ideas tends to produce bad ones, working on things that could be dismissed as "toys" often produces good ones. When something is described as a toy, that means it has everything an idea needs except being important. It's cool; users love it; it just doesn't matter. But if you're living in the future and you build something cool that users love, it may matter more than outsiders think.”

This approach led me to Thanks a Ton. They’re selling fun friendly digital greeting cards that are loaded with cutting edge carbon removal credits.

I got to chat with two of the co-founders, Siobhan Montoya Lavender and Laura Katayama to hear how it’s going. (YouTube video, 37 minutes)

Here’s my takeaways:

I recommend you try it and buy a card for someone special in your life. You might feel some new spark of connection to carbon removal that shifts your perspective forever.

Then, go build something fun that people love. "Important" can come later! (And if you're already working on something like this, hit reply and let me know about it!)


I write a weekly newsletter highlighting the AirMiners community and carbon removal industry.

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