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Reminder: It's go time

July 03, 2023

Where are you stuck in carbon removal at this moment? Write it down.

What’s it going to take to get through it? What are you resisting?

Are you getting stuck on looking good? On your reputation?

Or is there potentially real planetary harm if things go wrong?

Stake your reputation on how much carbon you’ve removed. Bring your focus back to the bigger picture. I spend a lot of time worrying about typos. And I still make them. Know what matters.

Like I wrote in April, it's go time. We have a lot of work to do this month. My last few emails have been on don't get distracted, and that you won't win by crapping on other carbon solutions. It's too early to get distracted with the trivial.

These are the questions I use to consult with startup founders. This line of questioning helps me understand how they're keeping themselves stuck. (Yes, you're likely stuck on something of your own creation.) Use these questions to get yourself unstuck and report back.

Hit reply and share.


P.S. I'm announcing something new at TED Countdown next week in Detroit. Hit reply if you're going or know someone who is.

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