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Making stuff out of thin air

February 23, 2019


Since we started Impossible Labs, I've grappled with big, audacious science questions about the environment. But at some point science needs to make the leap to business models and applications. Just like Bernoulli's equations of flow must become an airplane prototype in the hands of the Wright brothers.

Successful flight began with a sketch. For me, a small one of those leaps happened this week while sketching out business models for products made from atmospheric carbon.

What's an idea you've thought about for over a month but haven't sketched on paper?

Sketch it... and send me a photo!


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