So I'm twenty minutes into a half hour call, pitching for 1 billion tons of carbon removal by 2030. The conversation so far has been a lot of "yeah but". Yeah but most startups fail, yeah but patents, yeah but investors.
At that moment I thought "I'm just going to mark this up as a yeah-but dead end and call it a day".
Then I remembered what I'm often talking about in these newsletters. Open questions, do we need carbon removal, how much, by when.
I asked, "We're talking about how to get to a billion tonnes of carbon dioxide removed by 2030. These are a lot of ways that don't work. So how do we actually get there?".
The whole conversation went in a different direction. At the end of the call they left me with these words: "I want to solve this for you. I'll come back to you in a week with a solution."
It's never too late for open ended questions.
What's your experience been pitching for a billion tons by 2030? Or pitching something else?
Tito
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