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Don't get distracted

June 05, 2023

Last month, we ran a poll in AirMiners about our next community discussion topic. I noticed a lot of people voted for "greenwashing and carbon removal". I'm curious to know more about your interest in discussing greenwashing.

As you know, we're on a quest to discover how to remove billion tonnes of carbon dioxide by 2030. I wonder if talking about greenwashing gets us there. We can argue about whether some action is greenwashing or not, whether some corporation doing whatever is greenwashing or not. But what matters is whether the carbon is removed or not.

From my perspective talking about greenwashing seems like a distraction. Stay focused on what matters - are you removing carbon? And if yes, great keep going, and if not, then think about how to get better.

Am I missing something?

I'd appreciate your input on the following questions:


P.S. Good morning from Zurich, Switzerland! I'm here for the Climeworks DAC Summit, working on a secret project to help AirMiners get better at removing carbon. Hit reply if you're here too.

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